How do you create content your customers will care about? In this episode, we focused on finding content ideas for your B2B customers. We zoomed in on Linkedin and why this is a great platform to source your ideas and to help you create content that your audience wants.
This is the second part of the Conversion Research episode. After talking about heuristic evaluation and the Lift model, we took a deep dive into quantitative and qualitative research to optimize your site for conversion.
If there’s one takeaway from this topic, don’t simply rely on best practices. Understand your audience and always do your own testing.
Growing your online presence is never free. With growth, it’s mostly about reaching the right audience at the right time. But what happens when all those people come to your website? Do they continue to do what you need them to do? That’s where the real conversions need to happen.
In the first of a 2-part series, we’ll talk about conversion rate optimization, specifically conversion research and the three things you need to do. We will start with heuristic evaluation and the Lift Model as an effective conversion optimization framework.
In this episode, we’ll go discuss a huge change that is happening online and will continue to happen over the next few years. We’re talking about internet users’ right to privacy, the rise of DuckDuckGo, how that will affect marketing and how you can prepare for a privacy-oriented (cookie-less) future.
In this episode, we’re talking about Google’s E-A-T, what it is and why it is so important for your content strategy. Establishing your site’s authority takes time, resources and patience. We will discuss what you can do now to ensure your website demonstrates expertise, authoritativeness and trustworthiness.
You’ve probably heard of Google Tag Manager before. You’re curious and you want to know if you really need to learn it. In this episode, Slobodan Manic takes us through the why and the how of Google Tag Manager. Even if you’re a non-technical marketer, Google Tag Manager can help make your life easier. This episode will help you get started.
We live in a truly mobile-first world. Over the years, how people consume content has drastically shifted from desktop to mobile (especially with lockdowns in place). In this episode, we’re going to discuss what it means to be mobile-first and how to optimize for it in 2021.
In today’s episode, we’re gonna talk about landing pages. Do you need one? How do you make it effective? And Is there a formula to make sure you get the highest conversions? We’ll break this down for you and cover the elements of a landing page and how to optimize it so they don’t suck. We will also go through a live landing page assessment so make sure to listen until the end.
Today’s episode is going to be about conversion rate optimization or CRO. Specifically, what do you need to do before starting an A/B test. We cover:
- Steps you need to do before starting any test
- KPIs to consider
- Tools you can use
- Why you should be thinking about CRO even before launching a site
In this episode, we will do an in-depth discussion on copywriting, how it’s different from content marketing and why it’s the number #1 skill to learn for 2021. We will discuss why writing for engagement matters and how copywriting differs from:
- Content marketing
- SEO content