• Core Web Vitals: Field Data vs Lab Data
    It’s June 2021 and Google has finally begun rolling out the long awaited Page Experience update. If you’re wondering if Page Experience update maters, we got you covered. But if you’re struggling to understand what Field Data and Lab Data are and why they’re different, this is the article for you. Ever done a PageSpeed…
  • Do Page Experience and Core Web Vitals Matter?
    A week has passed since Google started rolling out its Page Experience update. The big, scary one that is supposed to hurt all the slow websites, the Slowmageddon. And to add some irony to the whole thing, Google is really taking its time rolling this one out, it’s expected to last until the end of…
  • Case Study: Mobile Insights from Top 100 Shopify Stores
    Optimizing for mobile is one of the key pillars of digital marketing. We talk about this a lot at NHM and that sparked an idea of figuring out how the most successful online stores are faring on mobile. To answer that, we audited the Top 100 most successful Shopify stores globally. Our goal here is…
  • Core Web Vitals for WordPress Websites
    You’re reading this, so you probably already know what Core Web Vitals and Page Experience are. But just in case you don’t – it’s Google’s way of forcing website owners to make their websites less slow and more pleasant to use. You make your website faster, Google can crawl it more efficiently, as a reward…