Before you start any project you need to define what success means. Then you need to plan how you’ll measure everything you need to know. This is what you need web analytics for, but “using Google Analytics” is more than just slapping the tracking code on your website and checking if you have more pageviews than the compared to the previous month.

We can help you define your measurement plan, focusing on the metrics that matter and not wasting too much time on the ones that don’t. This will guarantee you’ll know if your efforts are paying off where it really matters.

We can also audit your existing web analytics implementation, to make sure the data you use to make business decisions is accurate and not corrupt.

Our tools of choice are Google Analytics (both UA and GA4) and Google Tag Manager. Need help with any of this? Get in touch with us.