Juan Mendoza is a Senior Customer Strategist at The Lumery. He analyses marketing, data, and technology trends for some of the most well-known Australian and global brands. In this episode, we talked about marketing attribution, the billion-dollar attribution software industry and why after all the interest and investment behind it, attribution still feels like a mystery.
Links in the episode:
- https://www.linkedin.com/in/juan-mendoza-2b3a63a4/
- https://www.themartechweekly.com/
- https://anchor.fm/juan-mendoza93/
- https://twitter.com/JU4NMEND0Z4
Don’t forget to subscribe to the No Hacks Marketing Podcast. And if you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.