Podcast

Our 20th episode is extra special because we’ve published our first case study where we audited the Top 100 most successful Shopify stores globally. We went through the entire shopping experience strictly on mobile. In this episode, we broke down our key findings, patterns and why we think these sites are successful.

Jason Barnard, The Brand SERP Guy, is the founder of Kalicube and a regular conference speaker on SEO. This episode is about all you need to know about the strategic approach to search engine optimization. We talked about the three needs Google has – Understanding, Credibility and Deliverability – that you need to satisfy so you can win the SEO game.

Let’s talk about one of the most painfully obvious things you can do to improve your website and increase revenue. We are talking about optimizing your mobile for conversions. We will walk you through how you can fix this by first identifying your relative mobile conversion rate, addressing speed issues and finally enhancing your UX through mobile CRO. 

The path to purchase is complex. In this episode, we unpacked what the Messy Middle means and how you can stand out even if you’re a market challenger. We will walk you through Google’s Decoding Decisions consumer research and how they used the six cognitive biases to win in the messy middle.

In this episode, we talked about the death of third-party cookies, Google’s alternative, FLoC and why people dislike it. We’ll teach you what to do instead by embracing first-party data and permission-based marketing. 

Kelsey Jones is the Editor-in-Chief at Neil Patel Digital. In this episode, we talked about how to run a content audit analysis and how to use this data to guide your content marketing strategy. Kelsey shares her favorite tools when doing an audit, ways to identify content gaps and actionable steps to help you prepare content that your target audience wants.

There’s obviously a gap between developers and marketers and this can cost businesses time and money. And if you’re not technical, working with developers can be challenging and vice versa. In this episode, we’re going to discuss how you can bridge that gap so marketers and business owners can work with developers more effectively.

It’s so easy to launch a website now, especially with site builders like Wix, Squarespace and Webflow. However, creating an effective website that engages users, educates them and creates customers…well that’s a whole different story. In this episode, we’ll show you why focusing on your customers’ needs is the best long term strategy to make your website better.

Google’s Page experience update is coming this June 2021. And along with this update, a new set of metrics known as Core Web Vitals which relates to speed, responsiveness and visual stability.

In this episode, we’re going to talk about Core Web Vitals and everything you need to prepare for this update especially if you own an online store. We’ll discuss the common reasons that cause poor Core Web Vital scores and what you can do to optimize your site so you don’t lose traffic and revenue.

How do you create content your customers will care about? In this episode, we focused on finding content ideas for your B2B customers. We zoomed in on Linkedin and why this is a great platform to source your ideas and to help you create content that your audience wants.