047 Converting Cold Traffic With Eden Bidani

Eden Bidani is a conversion copywriter and acquisition strategist with over a decade of experience helping SaaS, tech and e-commerce businesses drive crazy-growth. In this episode, we talked about what makes a thumb-stopping headline and why the goal of your ad is not to sell. Eden shares her proven 12-step framework for converting cold traffic into customers and also answers some copywriting questions from the community.

045 2022 Predictions: 5 Experts Share What Marketers Should Focus On

In our finale episode for 2021, we asked 5 experts about the biggest things that happened in their field this year. They also shared their predictions on what marketers should focus on in 2022.

  • Brent Csutoras, Digital Marketing Strategist, talked about Online Marketing
  • Kelsey Jones, SEO Content Leader, shared her thoughts about Content Marketing
  • Jason Barnard, The Brand SERP Guy, discussed SEO Strategy
  • Tomek Rudzki, Head of R&D at Onely, talked about Tech SEO
  • Jon MacDonald, Founder of The Good, shared his insights about E-commerce and CRO

044 Three Things We Gave a **** About in 2021

In this episode, we recapped the 3 things that happened in marketing that we cared about the most. We talked about the movement to a more privacy-focused world, the page experience update and the dramatic rise in demand for Technical SEO. And since it’s the end of the year, we had a fun chat about our guests, why we started the podcast and a special year-end podcast!

043 Using First Party Data to Drive Customer Retention with Juliana Jackson

Juliana Jackson is currently the customer marketing and community manager at CXL, she was previously chief growth officer at Omniconvert, more popularly known as the CLV lady, and a serial intrapreneur with more than a decade of experience leading sales and marketing in B2B and E-commerce.

In this episode, we talked about retention, why people don’t care about it as much as we should and using first-party data to fuel customer retention. Juliana also answered questions from some of our listeners/network:

  • Luka Nikolic: How would you quantify and attribute the impact of longer term initiatives such as branding and community building to improved customer retention?
  • Lorenzo Carreri: What survey questions should you ask to understand how retention can be improved?
  • Jon Ivanco: Does AOV really matter, especially on the first purchase?

041 Experimentation as a Business Philosophy With Luka Nikolić

Luka Nikolić is a CRO analyst in the Danish iGaming company Better Collective where he is in charge of optimizing a number of the company’s affiliate websites for higher conversions. In this episode, we talked about experimentation as a strategy as opposed to a tactic. Luka shares why it’s better to adopt a mindset of experimentation to make the right decisions and deliver value to customers.

040 The ROI of SEO-driven Content With Maeva Cifuentes

Maeva Cifuentes, CEO of Flying Cat, has helped companies like Hotjar, Stonly, Operto, and Avantio reduce their dependence on paid ads and turn organic search into a leading revenue channel through scalable SEO content.

In today’s episode, we tried to answer if it’s really possible to measure the ROI of SEO-driven content. Maeva shared her insights on how to handle common SEO objections and which specific KPIs to track to justify how impactful your SEO efforts are.

039 Creating Landing Pages That Convert With Annie Maguire

Annie Maguire is a Conversion Copywriter who has worked with Fortune 500 companies such as Loreal, Samsung, Visa to help them understand their target customers better so they can make more money online. In this episode, we dove deep into the role of copy in CRO and the importance of customer research. Annie shared her proven 5-step process for creating landing pages that convert.