032 Can Privacy and Personalization Co-Exist? A Deep Dive Into Zero Party Data

As more and more people are waking up to questionable privacy practices, how do we balance the need for personalized experiences while protecting the customer’s privacy? In this episode, we discussed what Zero Party Data is, how it differs from first-party data and how it can help build direct, permission-based relationships with your customers.

031 Opting in to Optimization With Jon MacDonald

Jon MacDonald is the founder of The Good, a conversion rate optimization firm that has achieved results for the largest online brands including Adobe, Nike, Xerox, The Economist, and more. In this episode, we talked about the common e-commerce mistakes, two different ways you can get started with optimization and why CRO is more than increasing your conversion rates.

030 Trust the (CRO) Process With Khalid Saleh

Khalid Saleh is the CEO and co-founder of Invesp, an author and an in-demand speaker at Pubcon, SES, SMX and more. In this episode,  we talked about the process of conversion rate optimization, why data analysis is an essential part of that process and the issues you may face when doing data analysis. Khalid also shared his insights on how Machine Learning can help you with the issues with analytics, session recordings and heatmaps.

029 Optimizing Your Core Web Vitals With Google’s Free Performance-focused Tools

Core Web Vitals have been top of mind lately among webmasters and business owners, thanks to Google’s page experience update last June. In this episode, we’re delving into how we can use the tools available to effectively and continuously monitor your site’s Core Web Vital scores.

We’re also sharing an actual case study of how a large publisher increased their page views by page views up by 27%, ad viewability over 75%, and advertising revenues improving by 18% after optimizing their site.

028 The Intersection of CRO and Technical SEO

Conversion Rate Optimization (CRO) aims to improve the user experience, which is technically what Google wants to do for their users as well. In this episode, we discussed how these two intersect and we’ll explain to you why you should treat robots the same way you treat humans.

We also talked about the latest Privacy news in Aug 2021:

  • CCPA considers analytics trackers as ‘data sale’ 
  • Facebook’s latest attempt to serve a more privacy focused advertising. 

024 Two More Years of Cookies and Other Privacy News

In this episode, we bring you the biggest privacy news starting with Google’s extension of 3rd-party cookies until 2023, a notable shift in Android mobile ad spending in response to Apple’s ATT, and the latest, a group of privacy-first companies calling on EU and US lawmakers to ban surveillance-based advertising to protect people’s privacy. We also shared a list of privacy-oriented tools to protect you online.