Podcast

Kasey Luck is a CXL instructor and founder of Luck & Co Agency. They help 7 and 8-figure e-commerce brands maximize their email & SMS revenue. In this episode, Cath and Kasey talked about hyper-segmentation in emails, why it can potentially hurt you in the long run, and what you should do instead.

Adam Kitchen is the co-founder of Magnet Monster. He’s created retention strategies for over 150 e-commerce brands on Klaviyo. In this episode, we talked about customer retention, why the first 30 days post-purchase is crucial, and how you can maximize traffic thru email.

Juan Mendoza is the author of The Martech Weekly and host of Making Sense of Martech podcast. In this episode, Juan shares his journey from building his newsletter slowly to taking the leap from being employed to going full-time on The Martech Weekly.

Marie Potel-Saville is the Founder of Amurabi, a legal innovation studio that was recently awarded the “Most Innovative Privacy Project 2022” by the IAPP and W@Privacy. In this episode, we talked about misleading practices online, defining what dark patterns are and how we can move the dark to fair patterns.

Our guest in this episode is Peter Gardner, co-founder of Blend Commerce, a Shopify Plus agency, and he is joining us to tell you all you need to know about the urgency in e-commerce.

If you want to learn about:

• What is the worst way to create urgency in an e-commerce website
• The restaurant tactic for creating urgency and how it translates to e-commerce
• Top three tactics for creating urgency for e-commerce websites 

Then check out the episode, then please consider rating, reviewing, and sharing it with someone you think might find it as helpful as you did.

In this episode, we had not one, but two guests with us, telling you all you need to know about web accessibility. And they not only tell you about it but make you care about it as well.

Learn what web accessibility is, who benefits from it, how to assess your website, how to use analytics to find accessibility issues, why gov.uk is the best website in the world and a bunch of other things from our guests:

• Abi Hough – Director ar UU3 Limited, an optimization agency
• Charles Meaden – founder of Digital Nation, a digital marketing agency

Our guest today is Nemanja Zivkovic, CEO and founder of Funky Marketing – a B2B marketing agency, and host of Funky Marketing Show – a podcast where he talks to “all those people that are doing the good job for good people”.

He’s with us today to talk about demand generation, so if you’re into making more money online – I STRONGLY recommend sticking around and listening to what Nemanja has to say.

Siobhan Solberg is a musician/football fanatic turned protector of privacy and founder of measurement and optimization agency, Raze Marketing. She also hosts Marketing Unfucked and has been a speaker most recently at the Superweek, The Copywriter Club and more.

The clock is ticking on Universal Analytics, with only a few months left to "migrate" to Google Analytics 4 the time to act is NOW. In this episode, you’ll hear…

Ihor is a CRO/UXO pro who has been in the CRO/UXO field for almost a decade. He co-founded a performance-based CRO agency ConversionRate.Store. This is the first agency that takes commitment to deliver specific uplift in key business metrics for every project it takes on. Ihor led CRO projects for companies like Microsoft, Comodo, Gaiam, Preply, SamCart, CariD, Ukrainian International Airlines, and Depositphotos.