Long story short: Your WordPress website has poor Core Web Vitals scores and we can help you. Read on to see how we can do it and to how to start the process.
Google’s Page Experience update is right around the corner and if you have not worked on your Core Web Vitals already, now is the right time. Why is this a big deal? To put it simply, this is the first time Google will officially care about the way users experience pages on your website.
Currently, there are three Core Web Vitals metrics:
- LCP (Largest Contentful Paint) – used to measure how long it takes for the largest element in your page to be displayed
- FID (First Input Delay) – used to measure how long it takes for the page to respond to the first user interaction (click, tap, swipe…)
- CLS (Cumulative Layout Shift) – used to quantify how unstable the layout is while a page loads
While no one still knows how much trouble low performing websites will get into for having poor Core Web Vitals scores, we know this will become a Google ranking factor in June 2021.
Why Trust Us With Your Core Web Vitals?
We have spent more than a decade working with and optimizing WordPress websites, but also close to year optimizing WordPress and WooCommerce websites for Core Web Vitals, ever since these metrics were announced in May 2020.
And while we all love WordPress because of how easy to use it is, it’s also very easy to mess up and slow down. Install a few wrong plugins, start with a poorly coded or bloated theme, and you are facing an uphill battle. We will audit your WordPress website, then implement our “eliminate first, optimize second” method to first make sure only the essential resources are loaded in each key and then that the remaining resources are loaded with correct priority and in the correct order.
Optimizing for Core Web Vitals is mostly about optimizing for critical rendering path and making sure there is nothing standing in the way of important content. WordPress and WooCommerce can be tricky because of all the third-party code coming from plugin and frequently the theme, but it is still possible to have a fast WordPress website and stand out from the slow crowd.
We can help you prepare your WordPress website for the Page Experience update, use this form to get in touch with us:
Still not convinced? Check out our podcast episode where we discussed Core Web Vitals: