Juliana Jackson is currently the customer marketing and community manager at CXL, she was previously chief growth officer at Omniconvert, more popularly known as the CLV lady, and a serial intrapreneur with more than a decade of experience leading sales and marketing in B2B and E-commerce.
In this episode, we talked about retention, why people don’t care about it as much as we should and using first-party data to fuel customer retention. Juliana also answered questions from some of our listeners/network:
- Luka Nikolic: How would you quantify and attribute the impact of longer term initiatives such as branding and community building to improved customer retention?
- Lorenzo Carreri: What survey questions should you ask to understand how retention can be improved?
- Jon Ivanco: Does AOV really matter, especially on the first purchase?
Links in this episode:
- https://www.linkedin.com/in/theclvlady/
- https://cxl.com/institute/programs/foundations/
- https://twitter.com/theclvlady
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