In this episode, we talked about the death of third-party cookies, Google’s alternative, FLoC and why people dislike it. We’ll teach you what to do instead by embracing first-party data and permission-based marketing.
Kelsey Jones is the Editor-in-Chief at Neil Patel Digital. In this episode, we talked about how to run a content audit analysis and how to use this data to guide your content marketing strategy. Kelsey shares her favorite tools when doing an audit, ways to identify content gaps and actionable steps to help you prepare content that your target audience wants.
There’s obviously a gap between developers and marketers and this can cost businesses time and money. And if you’re not technical, working with developers can be challenging and vice versa. In this episode, we’re going to discuss how you can bridge that gap so marketers and business owners can work with developers more effectively.
It’s so easy to launch a website now, especially with site builders like Wix, Squarespace and Webflow. However, creating an effective website that engages users, educates them and creates customers…well that’s a whole different story. In this episode, we’ll show you why focusing on your customers’ needs is the best long term strategy to make your website better.
Google’s Page experience update is coming this June 2021. And along with this update, a new set of metrics known as Core Web Vitals which relates to speed, responsiveness and visual stability.
In this episode, we’re going to talk about Core Web Vitals and everything you need to prepare for this update especially if you own an online store. We’ll discuss the common reasons that cause poor Core Web Vital scores and what you can do to optimize your site so you don’t lose traffic and revenue.
How do you create content your customers will care about? In this episode, we focused on finding content ideas for your B2B customers. We zoomed in on Linkedin and why this is a great platform to source your ideas and to help you create content that your audience wants.
This is the second part of the Conversion Research episode. After talking about heuristic evaluation and the Lift model, we took a deep dive into quantitative and qualitative research to optimize your site for conversion.
If there’s one takeaway from this topic, don’t simply rely on best practices. Understand your audience and always do your own testing.
Growing your online presence is never free. With growth, it’s mostly about reaching the right audience at the right time. But what happens when all those people come to your website? Do they continue to do what you need them to do? That’s where the real conversions need to happen.
In the first of a 2-part series, we’ll talk about conversion rate optimization, specifically conversion research and the three things you need to do. We will start with heuristic evaluation and the Lift Model as an effective conversion optimization framework.
In this episode, we’ll go discuss a huge change that is happening online and will continue to happen over the next few years. We’re talking about internet users’ right to privacy, the rise of DuckDuckGo, how that will affect marketing and how you can prepare for a privacy-oriented (cookie-less) future.
In this episode, we’re talking about Google’s E-A-T, what it is and why it is so important for your content strategy. Establishing your site’s authority takes time, resources and patience. We will discuss what you can do now to ensure your website demonstrates expertise, authoritativeness and trustworthiness.