014 How To Work With Developers

There’s obviously a gap between developers and marketers and this can cost businesses time and money. And if you’re not technical, working with developers can be challenging and vice versa. In this episode, we’re going to discuss how you can bridge that gap so marketers and business owners can work with developers more effectively.

013 How To Make Your Website Better

It’s so easy to launch a website now, especially with site builders like Wix, Squarespace and Webflow. However, creating an effective website that engages users, educates them and creates customers…well that’s a whole different story. In this episode, we’ll show you why focusing on your customers’ needs is the best long term strategy to make your website better.

012 How To Prepare Your E-Commerce Website for Core Web Vitals

Google’s Page experience update is coming this June 2021. And along with this update, a new set of metrics known as Core Web Vitals which relates to speed, responsiveness and visual stability.

In this episode, we’re going to talk about Core Web Vitals and everything you need to prepare for this update especially if you own an online store. We’ll discuss the common reasons that cause poor Core Web Vital scores and what you can do to optimize your site so you don’t lose traffic and revenue.

010 Improve Your Conversion Rate With Conversion Research Part 2

 

This is the second part of the Conversion Research episode. After talking about heuristic evaluation and the Lift model, we took a deep dive into quantitative and qualitative research to optimize your site for conversion.

If there’s one takeaway from this topic, don’t simply rely on best practices. Understand your audience and always do your own testing.

009 Improve Your Conversion Rate With Conversion Research Part 1

Growing your online presence is never free. With growth, it’s mostly about reaching the right audience at the right time. But what happens when all those people come to your website? Do they continue to do what you need them to do? That’s where the real conversions need to happen.

In the first of a 2-part series, we’ll talk about conversion rate optimization, specifically conversion research and the three things you need to do. We will start with heuristic evaluation and the Lift Model as an effective conversion optimization framework.