Podcast

Maeva Cifuentes, CEO of Flying Cat, has helped companies like Hotjar, Stonly, Operto, and Avantio reduce their dependence on paid ads and turn organic search into a leading revenue channel through scalable SEO content.

In today’s episode, we tried to answer if it’s really possible to measure the ROI of SEO-driven content. Maeva shared her insights on how to handle common SEO objections and which specific KPIs to track to justify how impactful your SEO efforts are.

Annie Maguire is a Conversion Copywriter who has worked with Fortune 500 companies such as Loreal, Samsung, Visa to help them understand their target customers better so they can make more money online. In this episode, we dove deep into the role of copy in CRO and the importance of customer research. Annie shared her proven 5-step process for creating landing pages that convert. 

In this episode, we talked about an actual case study on how we fixed our client’s Core Web Vitals scores. We discussed the main issues we encountered, how we addressed them and our key wins. We shared how we achieved an LCP score of 2.4s (originally 19.8 sec) for one of their key pages.

Jon MacDonald, founder and president of e-commerce CRO agency The Good, is back. This time to have a more in-depth discussion about his much-awaited book, Opting into Optimization, out today! We broke down the common mistakes in CRO, his proven playbook for increasing conversions and how focusing on your customer experience drives everything. Oh, and how Kim Kardashian can help your CRO efforts!

Sara Stella Lattanzio is a B2B Marketing Strategist, one of LinkedIn’s must follow and an Anti-buzzword marketer. In this episode, we delved into why brand messaging is important especially in B2B. Sara shares her actual framework to ensure that your brand message is clear and speaks to your audience.

Blake Strozyk is a Performance Marketing Manager at Refine Labs where he oversees several high-growth B2B SaaS company accounts. In this episode, we discussed how to ensure that your paid media drives quality traffic and essentially pipeline. Blake shared the key metrics to look into and how digging into Google Analytics can help make your PPC and paid social strategy more effective.

In this episode, we talked about mobile interstitials or what we often call popups which in 2016 was tagged as a negative ranking factor. But Google’s John Mueller recently announced some updates regarding the use of interstitials. Is it now acceptable? We discussed what changed and how to use it without affecting rankings.

Neal Cole is an Optimisation Consultant at REO Digital and Conversion Uplift. He specializes in web analytics, conversion rate optimisation and data visualisations. According to Neal, Google Tag Manager (GTM) is a necessity in 2021. In this episode, we discussed how to get started with a Google Tag Manager audit, why you need one and how often you should run an audit.

As more and more people are waking up to questionable privacy practices, how do we balance the need for personalized experiences while protecting the customer’s privacy? In this episode, we discussed what Zero Party Data is, how it differs from first-party data and how it can help build direct, permission-based relationships with your customers.

Jon MacDonald is the founder of The Good, a conversion rate optimization firm that has achieved results for the largest online brands including Adobe, Nike, Xerox, The Economist, and more. In this episode, we talked about the common e-commerce mistakes, two different ways you can get started with optimization and why CRO is more than increasing your conversion rates.